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Consumer Goods Retailer 

Transforming B2B Commerce for Superior Customer Experience

Salesforce Commerce Cloud Solution 

Situation

A global outdoor brand struggled with an outdated B2B e-commerce website, built on Salesforce’s legacy CloudCraze platform. This led to: 

  • Poor customer experience and lack of visual alignment with the client’s B2C sales portal and current brand guidelines 
  • Backlog of unimplemented features, delaying time to market 
  • Difficult updates and maintenance, leading to operational inefficiencies

Impact

If left unresolved, these challenges would have caused: 

  • A declining user experience and brand inconsistency 
  • Decreased customer satisfaction and missed opportunities due to outdated technology 
  • Rising operational costs from inefficient maintenance processes

Resolution

Relevantz modernized the platform with Salesforce Commerce Cloud, focusing on: 

  • Prioritizing key feature enhancements for maximum impact 
  • Assessing and selecting the best solutions for current and future needs 
  • Redesigning the website to align with the client’s B2C sales portal and brand guidelines

Outcomes

For the global outdoor brand, we modernized their B2B e-commerce platform with Salesforce Commerce Cloud and executed a complete website redesign, resulting in: 

  • Enhanced Customer Experience: Improved UI and features drove higher satisfaction and engagement. 
  • Increased Scalability & Maintainability: Salesforce Commerce Cloud and Salesforce Lightning enabled easier updates and scalability. 
  • Brand Consistency: Visual redesign aligned the platform with the B2C sales portal, strengthening brand identity. 
  • Business Growth: The modernized platform resulted in higher sales, improved customer retention, and expanded market reach.