Outcomes
For the global outdoor brand, we modernized their B2B e-commerce platform with Salesforce Commerce Cloud and executed a complete website redesign, resulting in:
Situation
A global outdoor brand struggled with an outdated B2B e-commerce website, built on Salesforce’s legacy CloudCraze platform. This led to:
- Poor customer experience and lack of visual alignment with the client’s B2C sales portal and current brand guidelines
- Backlog of unimplemented features, delaying time to market
- Difficult updates and maintenance, leading to operational inefficiencies
Impact
If left unresolved, these challenges would have caused:
- A declining user experience and brand inconsistency
- Decreased customer satisfaction and missed opportunities due to outdated technology
- Rising operational costs from inefficient maintenance processes
Resolution
Relevantz modernized the platform with Salesforce Commerce Cloud, focusing on:
- Prioritizing key feature enhancements for maximum impact
- Assessing and selecting the best solutions for current and future needs
- Redesigning the website to align with the client’s B2C sales portal and brand guidelines